The re-branding is expected to be done and ready for the 2015 NFL season and will also offer baseball, basketball, golf and hockey to sports fans in selected regions.
PokerStars have been looking into the fantasy sports for quite sometime and decide to acquire an established brand instead of building a platform from scratch.
The fantasy sports industry is a growing market which is lead by DraftKings and Fan Duel, it would be interesting to see who takes the lead in the upcoming months.