British based, global online payment processor NETeller Plc announced on Thursday that they are planning a name change for all their brands which include NETELLER, NETBANX and Net+. The new name is set to be NEOVIA Financial Plc and will be effective on 17 November 2008. The word NEOVIA is supposedly derived from the words “New Way”.
The name change is part of a strategically important evolution in re-branding the plan is to differentiate it from their current operating brands with the intent of loosing it’s poor reputation with online gaming while expanding beyond their current markets.
